At Kai Coffee we are on a journey to understand and endorse what has come to be known as “Fair Trade” coffee. What is Fair Trade? We are glad you asked!
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
To help you understand more we will continually be posting relevant reliable sources on this blog. One excellent video we’ve found is this one by eq.tv. We hope you like it and feel free to leave a comment and start a discussion.